The Hyundai Seoul
Where to find The Hyundai Seoul
108, Yeoui-daero, Yeongdeungpo-gu, Seoul, Republic of Korea
About The Hyundai Seoul
The Hyundai Seoul is located in the heart of Yeouido, Seoul’s financial district. Opened in 2021, it redefines the shopping experience with its futuristic design, spacious layout, and a strong emphasis on nature and relaxation.
Unlike traditional department stores, The Hyundai Seoul features open spaces, natural lighting, and lush indoor gardens, including the impressive Waterfall Garden, a multi-story green space with a cascading waterfall. The store spans over 89,100 square meters, offering a mix of luxury brands, trendy fashion labels, and lifestyle shops.
It is also a cultural hotspot, hosting pop-up exhibitions, exclusive brand collaborations, and gourmet dining experiences. With its modern and eco-friendly approach, The Hyundai Seoul has quickly become a must-visit destination for both locals and tourists seeking a unique and immersive shopping experience.
Brands
- Women Men
thisisneverthat
thisisneverthat is one of South Korea’s most iconic streetwear brands, embodying the laid-back, effortlessly cool vibe that has made Korean fashion a global phenomenon. Since its establishment in Seoul in 2010, the brand has grown into a cultural staple for streetwear enthusiasts, blending classic influences with modern sensibilities. The Story Behind thisisneverthat Founded by three friends—Jiyong Kim, Cho Nadan, and Park Inwook—thisisneverthat started as an independent label inspired by global street culture. The name itself reflects their philosophy: it’s intentionally ambiguous, leaving room for interpretation while rejecting the idea of being tied down to a single identity or trend. Signature Style thisisneverthat is known for its relaxed, oversized fits and minimalist designs that often feature bold graphics and typography. Their collections draw inspiration from vintage Americana, skate culture, and 90s nostalgia, while maintaining a distinctly Korean aesthetic. The brand’s ability to balance simplicity with striking details makes it a favorite among those who value understated yet impactful fashion. Collaborations and Global Reach Thisisneverthat has steadily gained international recognition through collaborations with major brands like New Balance, GORE-TEX®, and Vans. These partnerships showcase their ability to merge Korean streetwear with global influences while staying true to their roots. Their limited-edition drops often sell out quickly, highlighting their growing popularity both in Korea and abroad. In addition to clothing, thisisneverthat frequently releases accessories such as hats, bags, and sneakers that complement their collections.
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- Women Men
Matin Kim
Explore Matin Kim stores and products in Seoul
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- Women Men
Andersson Bell
Andersson Bell is a contemporary South Korean fashion brand that blends Korean streetwear influences with minimalist Scandinavian design. Founded in 2014, the brand reinterprets classic Scandinavian simplicity through a Korean lens, creating a unique aesthetic that is both modern and edgy. The name "Andersson Bell" reflects the brand’s philosophy. “Andersson” is a common Swedish surname, representing the Scandinavian influence, while “Bell” symbolizes traditional Korean temple bells, adding a touch of heritage. This fusion of contrasting cultures defines Andersson Bell’s identity, creating designs that feel both global and local. Andersson Bell is celebrated for its bold experimentation with patterns, textures, and colors. The brand specializes in mixing unexpected materials and incorporating subtle contrasts that evoke elegance and individuality. Their collections often feature oversized silhouettes, unique color blocking, and intricate details that set them apart from conventional trends. Andersson Bell has gained international recognition, being stocked in high-end boutiques worldwide. The brand is now featured in over 30 high-end boutiques worldwide, including Farfetch, Net-a-Porter, Browns, and LuisaViaRoma. Their collaborations with major retailers like Barneys New York have further solidified their reputation as a leader in Korean fashion. With its distinctive identity and commitment to innovation, Andersson Bell continues to redefine contemporary fashion, bridging the gap between East and West.
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- Women Men
Gentle Monster
Gentle Monster is a South Korean luxury eyewear brand that has garnered international acclaim for its bold and innovative designs. Founded in 2011 by Hankook Kim, the brand is celebrated for its avant-garde aesthetics and commitment to "high-end experimentation." This philosophy extends beyond eyewear to include immersive retail experiences, art-inspired collaborations, and cutting-edge marketing strategies. Unique Design Philosophy Gentle Monster's eyewear stands out for its geometric, and asymmetrical frames, designed to cater to both functionality and style. Originally tailored for Asian facial features with a "low-bridge fit," the brand's designs have since gained global popularity. Each frame is crafted using premium materials like titanium and acetate, ensuring high quality and durability. Immersive Retail Spaces Gentle Monster redefines the concept of retail by transforming its stores into art galleries. Each flagship store features thematic installations, kinetic sculptures, and interactive displays that create a surreal shopping experience. For example, its New York store once featured an underwater theme, while its London store showcased robots performing martial arts. These spaces are designed to evoke wonder and curiosity, making them destinations in their own right. Global Reach The brand operates over 40 flagship stores worldwide in cities like Seoul, New York, London, and Shanghai. Its products are also available through more than 450 retailers across 30 countries. Gentle Monster's global appeal is further amplified by collaborations with celebrities like BLACKPINK’s Jennie and partnerships with brands such as Fendi and Maison Margiela. Collaborations and Cultural Impact Gentle Monster frequently collaborates with artists, designers, and celebrities to create limited-edition collections that push the boundaries of traditional eyewear design. Notable collaborations include the Jentle Home collection with BLACKPINK's Jennie and smart glasses developed with Huawei. These partnerships have elevated the brand’s status as a cultural icon in both fashion and technology.
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- Women Men
WOOYOUNGMI
Wooyoungmi is a South Korean high-end fashion brand founded by designer Woo Youngmi in 2002. Known for its refined tailoring and innovative designs, the brand blends modern aesthetics with artistic and architectural inspirations. It debuted in Paris and has been a staple of Paris Men's Fashion Week since 2003, establishing itself as a global luxury label competing alongside brands like Dior and Prada. Woo Youngmi, often referred to as the "mother of South Korean menswear," launched Wooyoungmi to create sophisticated clothing for the modern man. Her designs are characterized by clean lines, meticulous craftsmanship, and a balance between structure and fluidity. The brand's pieces often feature subtle yet striking details that elevate everyday menswear staples into contemporary art forms. The brand debuted at Paris Men's Fashion Week in 2002, making history as the first South Korean label to showcase on this prestigious stage. Despite its current success, entering the French fashion scene was an arduous journey for Woo Youngmi. When Woo Youngmi first ventured into Paris, she faced numerous challenges. She was not well-known internationally, did not speak French, and had no established connections in the French fashion industry. As the first Korean designer to challenge the Parisian market, there were no precedents or guides to follow. Woo relied on her determination and reached out to the French Fashion Association for support while networking with reporters and designers to gain visibility. Her mindset was clear: if she failed, she would return home, reflect, and try again. Over time, Woo Youngmi's persistence paid off. In 2008, Wooyoungmi opened its first store in the luxury department store Le Bon Marché in Paris, which helped solidify its reputation among the French fashion elite. By 2011, it became the first Korean brand to join La Chambre Syndicale de la Mode Masculine, the governing body of men's fashion in France. Today, Wooyoungmi operates flagship stores globally and continues to thrive as a symbol of South Korean excellence in international fashion. The brand's success is rooted in its ability to merge Korean heritage with European sophistication, appealing to a wide range of fashion enthusiasts worldwide. Its designs are particularly popular among celebrities and trendsetters for their unique blend of elegance and modernity.
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