Women
GLOWNY
Glony is a modern Korean women's fashion brand that has rapidly gained recognition since its launch in 2020. Founded by sisters Choi Jae-in and Choi Ji-ho, the brand combines youthful creativity with timeless elegance, catering to the tastes of the MZ generation. Its name reflects its philosophy—"You glow differently"—encouraging women to embrace self-love and individuality.
Glony rose to fame internationally when BLACKPINK's Jennie wore one of its skirts, followed by other members Rosé and Lisa. Other notable fans include IVE's Jang Won-young, Girls' Generation's Taeyeon, and actress Ko Yoon-jung. These endorsements have solidified Glony’s status as a trendsetting brand among celebrities and fashion enthusiasts alike.
The brand is known for its Classic Line, featuring versatile items like tank tops and denim crafted from self-developed materials. This line blends vintage-inspired aesthetics with modern practicality, making it ideal for everyday wear.
Glony is actively expanding its international presence through pop-up stores in high-profile locations such as Soho, New York, and Omotesando, Tokyo. Additionally, foreigners account for 60% of visitors to its Hannam-dong showroom in Seoul, showcasing its growing global appeal.
View details →
